Nestle opts for mobileOrder merchandising solution
Belgrade, March 20, 2009 - Nestle's Serbian branch is to deploy Esteh's mobileOrder as their merchandising automation solution.
Belgrade, March 20, 2009 - Nestle's Serbian branch is to deploy Esteh's mobileOrder as their merchandising automation solution.
The mobileOrder solution will be uased to provide merchandisers with tools to automate everyday activities and gather targeted analytical data, the statement says adding that the quality and consistency of data feeds is likely to rise thus generating better analyses and insights.
Nestlé Adriatic branch in Serbia is one the key players on country's FMCG market, operating a wide portfolio of food products such as Nescafe, KitKat, Maggi and Thomy.
Esteh is Serbia-based solutions provider boasting the services in the area of mobile sales, asset management, b2b tools and tailored solutions.